Sparent Brand Story

In 1980, Dolly Parton wrote and released her hit song “9 to 5,”
A rallying cry for working women everywhere
To tap into their collective power, demand a more equitable workplace,
Believe in their dreams and envision a better future.

We’ve come a long way (baby) from 1980...
We’re owners, moms, leaders, achievers, and experts, 
In our homes, communities, and in the world.

Yet success is still being built on the backs of marginalized labor
And hustle culture leaves us struggling to find a better way.

What if we fueled our passion with compassion?
What if we structured our work around humanity, instead of patriarchy?

Ambitious, driven women don’t construct the future by assuming a role,
We do it by breaking the rules instead of our backbones.

We believe in economic justice and equitable pay no matter of social status, racial or ethnic background, identity, or family commitments.

We believe in helping our community thrive and in generating opportunities together. Like Dolly, we believe in “5 to 9” and in writing new rules to challenge outdated assumptions.

Our work supports women so they can deliberately redefine their work.
We believe that everyone can win.

Sparent builds intentional, successful businesses through exceptional talent, empowering education, and personalized support.