It's TikTok O'clock! Long revered as a platform for lip-syncing your favorite songs, dancing or acting out sketches, believe it or not, TikTok can actually teach us a lot about running a successful business.

Being interviewed on a podcast is a tremendous opportunity to showcase your unique experience and expertise to a new audience. As long as the podcast’s premise and content is a good fit for your brand, don’t worry too much about its audience size.

While starting and continuing to produce a podcast does require more time and effort than just writing a blog post, it is definitely worth considering if you are growing a small business. Here are ten impressive ways a podcast can grow your business.